Apple’s Next Product: iTv?

July 13, 2007

No, I am not refering to Apple TV. I am speculating about a possible upcoming product. Looking at the trends, I cant help but speculate on this. You’ll find details on why I think it makes sence for Apple to do a TV.

In a recent (I actually wrote this prior to iPhone release) Q&A Session, Steve Jobs said the following.

Q: So many analysts have suggested that with the expected success of the iPhone, Apple is about to be transformed into a different kind of company. What’s your take?

Jobs: I hope it doesn’t change Apple too much, we like it the way it is. We’ve got two strong legs on our chair today — we have the Mac business, which is a $10 billion business, and music, our iPod and iTunes business, which is $10 billion. We hope the iPhone is the third leg on our chair, and maybe one day Apple TV will be the fourth leg.

We know that iPhone (and its successors) have the  potential of being a third leg to apple adding another $10Billion.

On the other hand, anyone who have used Apple TV can easily say that it doesnt have the capability to be another leg (I mean another $10Billion business). I see Apple TV as an experiment to test the waters for a possible TV product from Apple. Having released excellent 30” displays and products like Apple TV, I dont see Apple far from doing an iTV.

…and BTW, if you remember, Apple initially named its current Apple TV as iTV initially. If iTV is supposed to be the third leg, it suites its current naming convention. But why did it change the name, well, I can guess there is another product named ‘iTV’ that is on the way. Apple is just testing the waters with its AppleTV.

When this happens, assume that iTunes playing a more central role. It is the only application that’ll connect the four legs of Apple – The Macs, iPods, iPhone and ofcourse iTV. Now with a Computer, Phone, Music, Movies and a TV, Apple will completely control your living room. I am not going to say no as I love their products.

The next questions is, how can iTV be better than current TVs? Well, there are lots of things you can expect. Here are a few quick ones.

  • Current Apple TV will be part of iTV (streaming photos, movies, audios, movie trailers, YouTube etc)
  • TV will have a web cam embedded for virtual family gatherings
  • Wont you love it if your TV has WiFi (to Sync photos, music, movies from iTunes)
  • Tivo like functionality to record your TV
  • Your iPhone or your Touch Screen iPod becomes the remote for your TV (or even the keyboard for your TV)
  • If you get a call on your iPhone while watching TV, it’ll show up right on your TV
  • With Steve Jobs on Disney’s board and with iTunes succesful, it sure can get all the content

Anyway, this is all speculation. But if I were to bet on Apple’s next category, it would be this one. 

No wonder Apple dropped ‘Computers’ from its name.


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